Brian Adams

EVP, Experience
Brian at a Glance
Nearly a decade at IBM Consulting, where he led the Design Team in experience design, AI-driven content strategy, and digital transformation.

Has shaped brand and customer experiences for Cardinal Health, Culturelle, Reebok, Bose, Bath & Body Works, CVS, and numerous other national and international brands.

Also has extensive experience developing innovative customer experiences in the healthcare, pharmaceutical, and medical device industries.
Brian Adams, EXP, Experience at G2O
“G2O exists to help organizations bridge the gap between strategy and execution … we don’t just create strategies or simply build digital products – we solve real problems.”
Brian Adams
EVP, Experience
In-Depth with Brian
How would you define a great customer experience?

A great CX is seamless, intuitive, and emotionally resonant. It removes friction, enhances engagement, and creates a sense of trust between the brand and the user. 

And that’s what we do here at G2O. We integrate human-centered design with deep technical expertise to create experiences that aren’t just innovative – they’re also practical, scalable, and impactful. 

Why does G2O exist?

G2O exists to help organizations bridge the gap between strategy and execution. Too often, companies have bold aspirations but end up with folders exploding with strategy documents that they struggle to translate into tangible experiences that resonate with customers. 

At G2O, we don’t just create strategies or simply build digital products – we solve real problems. 

In many ways, our role is to connect the dots – aligning insights, design, and technology to create seamless, engaging experiences that drive measurable results. 

Which of our core values most strongly speaks to you?

Constantly Curious. 

The best experiences are created by teams that ask the right questions, challenge assumptions, and explore new possibilities. In a world where technology is evolving at an unprecedented pace, curiosity keeps us ahead of the curve – helping us design solutions that are relevant today and ready for whatever’s next. 

“A great CX is seamless, intuitive, and emotionally resonant. It removes friction, enhances engagement, and creates a sense of trust between the brand and the user.”
What’s something about G2O that’s hard to put into words, but everyone (clients and team members) knows is true?

Our relentless focus on making things work. 

We’re not about flashy ideas with no execution. We’re about building experiences that actually solve problems, improve lives, and drive business value. 

What motivates you each day?

The opportunity to create something that makes a difference. Whether it’s a new product, a redesigned service, or an AI-driven experience, I love the challenge of taking an idea and turning it into something that has real impact. 

 

Connect with Brian Adams here.

Meet more of our G2O Leadership Team

Kelly Gratz – CEO

Andrew Crawford – COO

Rick Ritzler – Chief Talent Officer

Matthew Oatney – SVP, Chief Revenue Officer

Christopher Barcelona – SVP, Strategy

Nancy Cloutier – SVP, Data & Analytics

Joel Gerber – SVP, Technology

Carli Whittlesey – SVP, Client Service