Perspectives

Ideas Surface From Sharing Knowledge

At G2O, we get excited about communicating our passions for how research and design, technology, and data can shape your customer engagement. That’s because we know from experience that the greatest inspiration often comes from sharing ideas. We hope you find something valuable in ours.
Mountain representing Sitecore upgrade
Technology
Preparing Your Business to Upgrade Sitecore – It’s More Than Just Technology
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Woman working with an AI program on her computer.
Technology
AI isn’t the Solution, but it can be a Means to Your Solution
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Woman using digital accessibility resources to navigate the digital world
Customer Experience
Your CX Transformation is Incomplete if You Don’t Ensure Accessibility
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IT Team working on new Sitecore Personalization features for client
Technology
You Bought Sitecore for the CX Benefits. Are You Sure You’re Getting Them? 
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Man overcoming his teams CX Transformation Roadblocks
Customer Experience
CX Transformation: 3 Common Roadblocks and How to Overcome Them
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Illustration of G2O team working on CX Experience Improvement
Customer Experience
Customer Expectations Require CX Transformations
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Illustration of G2O team workshopping ideas.
Customer Experience
Choose the Right Workshop to Accelerate your CX or EX Transformation
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Citizens waiting in line for service
Customer Experience
Why Citizen Experience Matters – How Government Agencies Must Transform their Customers’ Experience
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Team Data and Analytics ROI
Insights
Making Your Data a Strategic Asset — How to Achieve Real Data & Analytics ROI
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Rocket to innovation
Product
Igniting More Innovation in Your Product Teams
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Customer Experience
Why Digital Transformation Isn’t Enough; The Power of CX Transformation as a Business Driver
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