Greg Smith

SVP, Experience
Greg at a Glance
20+ Years UX Leadership within Consulting Organizations, Inhouse Technology Teams, and Internet Service Providers.

Has Collaborated with International and National Brands including Marriot, Sprint, Nationwide, Allstate, M&T Bank, Huntington and Key Bank.

Began Career in the US Navy as a Photographer with an F-14 Squadron on Aircraft Carriers.
Portrait of Greg Smith, SVP, Experience
“When we improve the customer experience for someone, or we make someone’s job more efficient or easier to do, that’s just incredibly rewarding.”
Greg Smith
SVP, Experience
In-Depth with Greg
What makes G2O unique?

Our people and their genuine passion to help solve problems.

And it’s also the way we work with our clients – listening, helping, and partnering with our clients, building relationships based on trust.

What’s most exciting to you about CX transformation?

Having a positive impact on people.

When we help improve the customer experience for someone, or we make someone’s job more efficient or easier to do, that’s just incredibly rewarding.

That all starts by working with our clients to make sure we’re looking at everything from the point of view of the user – whether that’s a customer or an employee.

For example, if you think about the citizen experience, it’s awesome to turn a mandatory thing – like renewing your driver’s license – into a positive experience. And we do that by studying the processes and steps required by both members of the public and the employees.

What’s the most important part of your job?

It’s probably two closely related things.

One, making sure we have the right people, skills, and tools to deliver on the promises we make to our clients.

And two, strategically looking at the market, identifying the biggest needs we can solve for our clients, and then working with other leaders within G2O to ensure we’re addressing these challenges, communicating these opportunities, and better satisfying our clients.

“I love hearing clients rave about our team and how much they enjoy working with our people.”
How do you help your team stay curious?

We’re always looking at trends and then providing teammates opportunities to study, understand, and unwind what’s behind those trends.

To give this effort some structure, we started the Experience Exchange, a monthly event during which teammates share out their learnings – not only on work-related topics like these assigned trends, but also on any topic that captures their curiosity and sparks their creativity.

What brings you joy within your role at G2O?

I love hearing clients rave about our team and how much they enjoy working with our people.

And I’m lucky because this actually happens a lot around here.

 

Connect with Greg Smith here.

Meet More of the G2O Leadership Team

Kelly Gratz – CEO

Andrew Crawford – Chief Operating Officer

Rick Ritzler – Chief Talent Officer

Matthew Oatney – SVP, Chief Revenue Officer

Joel Gerber – SVP, Technology

Carli Whittlesey – SVP, Client Service

Christopher Barcelona – SVP, Strategy