Christopher Barcelona

SVP, Strategy
Barce at a Glance
25+ Years Leading Strategy, Innovation, and Creativity in Consulting and Client-Side Organizations.

Has Worked with International and National Brands including Tiffany & Company, Nike, and Walmart.

Member of The Board of Directors for the Mount Carmel Health System.
Portrait of Christopher Barcelona, SVP, Strategy
“If we can help strengthen our clients’ connections with their customers…the end effect will be improved business performance for our clients.”
Christopher Barcelona
SVP, Strategy
In-Depth with Barce
What excites you about helping transform customer experiences?

Part of what makes CX transformation so interesting is that it’s never done. The technology is always changing. Customer expectations are changing. Cultural influences are changing. That’s all driving the need for a constant, fresh perspective on how we make a difference.

And it’s also exciting to realize that if we can help strengthen our clients’ connections with their customers – and in so doing help improve those customers’ lives, even if in some small way – the end effect will be improved business performance for our clients.

What makes G2O unique?

Our team members are always leaning in to establish authentic relationships with our clients. We’re consistently trying to understand their biggest strategic challenges, even if we’re not working on those challenges right then. This mentality is one way we bring to life our concept of “Partnerships over Projects.”

How do you help your teammates stay curious, be creative, and innovate?

As a company, we’re continuously working to define what innovation means to us and our clients. And a big piece of that story is applied innovation – not creative for creative’s sake, or tech for tech’s sake.

What can we do – or what will we be able to do – with this innovation?

And we’re not necessarily looking five or ten years out, because that simply leads to guessing. When we’re looking just one, two, or three years out, we’re considering how we can apply innovation to help transform our clients’ businesses. That’s when things get interesting.

“I believe there’s always enough time to go the extra step and add the level of detail that makes something exceptional.”
What do you see as the most important part of your job?

In many ways, my primary role is to work across our teams to more effectively think about how we connect with our clients and potential clients.

Instead of “selling what’s on the truck,” we’re always working to think more in depth about our clients’ stated challenges, maybe even pushing past the ask and going beyond the expected to connect and become almost one with our clients. And then, develop valuable solutions that propel their business.

What motivates you each day?

I’m motivated by seeing someone’s eyes light up when something I’ve done has cut through the ordinary. And that’s in part because I’m not wired to be OK with “good enough.”

While I know there’s never enough time to make everything perfect, I do believe there’s always enough time to go the extra step and add the level of detail that makes something exceptional.

 

Connect with Christopher Barcelona here.

Meet more of our G2O Leadership Team

Kelly Gratz – CEO

Andrew Crawford – COO

Rick Ritzler – Chief Talent Officer

Matthew Oatney – SVP, Chief Revenue Officer

Greg Smith – SVP, Experience

Nancy Cloutier – SVP, Data & Analytics

Joel Gerber – SVP, Technology

Carli Whittlesey – SVP, Client Service