Perspectives

Customers at the Core

At G2O, we’re passionate about sharing how customer experience insights, strategy, and innovation drive real business results. Explore our latest articles for actionable ideas and inspiration to elevate every customer interaction. 

Putting together the Customer Experience Definition with teammates
Customer Experience
Defining Customer Experience Transformation (CXT) – Your Customers Want You to Know This
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Banking consultant strategic projects
Customer Experience
Five Strategic Projects to Help Any Regional Bank be More Competitive and Achieve Growth
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Experience Next Newsletter - two people looking at colorful letters
Customer Experience
Quarterly Newsletter: Experience Next – Data as a Differentiator
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Customer Experience
Unlocking Your Bank’s Growth: Maximizing Your Banking Consultant Partnership
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Experience Next Newsletter - two people looking at colorful letters
Customer Experience
Quarterly Newsletter: Experience Next – AI’s Role in CX
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Key Banking Trends in 2025 image
Customer Experience
Key Banking Trends Reshaping the Future
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Experience Next Newsletter - two people looking at colorful letters
Customer Experience
Quarterly Newsletter: Experience Next – What is Customer Experience Transformation?
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Customer Experience
Why Digital Transformation Isn’t Enough; The Power of Customer Experience Transformation as a Business Driver
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Woman using digital accessibility resources to navigate the digital world
Customer Experience
Your CX Transformation is Incomplete if You Don’t Ensure Accessibility
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Man overcoming his teams CX Transformation Roadblocks
Customer Experience
CX Transformation: 3 Common Roadblocks and How to Overcome Them
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Illustration of G2O team working on CX Experience Improvement
Customer Experience
Customer Expectations Require CX Transformations
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