What is the AI Opportunity? The Hype. The Reality. And the Potential.
Everyone is talking about it. And we do mean everyone. We’ve all been inundated with stories – both fascinating and frightening – about AI. But what are we supposed to believe? Why should we be paying attention? And how could AI be helping our businesses?
In this report, we look at these questions and more to provide a better understanding of what AI is, how it has evolved, why companies are investing so heavily in it, what people are doing with it today, and how it can help increase engagement, efficiency, and profits.
In this report, we look at these questions and more to provide a better understanding of what AI is, how it has evolved, why companies are investing so heavily in it, what people are doing with it today, and how it can help increase engagement, efficiency, and profits.
In this piece you’ll learn about:
- Where AI Investments are Paying Off (& Where They Aren't)
- How AI Can Increase Efficiency & Engagement
- The Key Considerations for AI Implementation
- Where You Can be Focusing on AI Now

The AI Opportunity Whitepaper
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Meet the Author
Christopher Barcelona
As SVP, Strategy, Barce leads our AI team and is dedicated to helping our clients learn how to strategize AI use cases and turn them into reality.