A Strategy for Scale, Driven by Data

Our client asked us: How can our disconnected data platform be reconfigured to support innovation and insights?

Project Snapshot:
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A dermatology startup faced a siloed IT environment, resulting in missed opportunities for growth.
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G2O utilized a Data Strategy Assessment to identify problematic issues and to create a plan for putting into place an infrastructure that would align a data strategy.


G2O laid a data-driven foundation for the startup, ensuring that all data investments and implementation activities are aligned with established goals and that data is part of an overall strategy for business growth.

A direct-to-consumer dermatology startup found its data infrastructure was not actively supporting its plans for growth. Facing a siloed IT environment of disparate data sources and manual standard operating procedures, its chief technology officer recognized the need to improve the value of the data the company was collecting and the access the stakeholders had to the data to drive problem-solving insights.

Customer Experience Problem Icon


How do we reconfigure a data platform to support innovation?

A dermatology startup faced a siloed IT environment in which various systems, tools and processes used by different teams and departments were not integrated. This resulted in data being stored and managed separately, leading to inefficiencies, delays and missed opportunities for growth and innovation.

The chief technology officer knew that a fragmented system would not fuel the 18-month growth plan the company had put into place. They needed to give stakeholders better access to the data so they could use it to solve problems and create new prospects for growth.

Wanting to take a holistic approach, the business partnered with G2O to find a solution to a question that would shape the next 18 months and beyond: How can a company’s disconnected data platform be reconfigured to support innovation and insights?

Data Strategy Assessment deliverables leading to the Data Strategy Roadmap.
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How a Data Strategy Assessment formed a Strategic Data Roadmap.

To help the startup identify and solve business and customer experience problems using its data, G2O used our Data Strategy Assessment process. This process involves identifying the issues needing addressed and creating a plan for the infrastructure and strategy required to tackle them. 

Our Data Strategy Assessment included:

  • Establishing business priorities through stakeholder interviews
  • Assessing the current data environment and architecture, complete with a gap analysis and solutions
  • Conceptualizing data models and supporting architecture
  • Data governance and security framework
  • Mapping a data consumption plan with decision-maker needs
  • Creating a comprehensive data strategy roadmap

Generating a solution involves three key steps: Identification, validation and manifestation.

High level conceptual architecture diagram of a successful analytic solution.


G2O conducted workshop interviews with more than 40 stakeholders to gain a clear understanding of the data challenges facing the client. This helped team members identify the most pressing issues and align the data strategy with the business’s priorities. Team members focused on areas like understanding the key drivers of retention, acquiring profitable customers through multiple channels and improving operational efficiencies.


To validate the pain points and confirm the architectural gaps that needed to be addressed, G2O conducted an assessment of the critical data elements and existing platforms. Through this process, G2O identified several issues that needed to be resolved. For example, there was a lack of common definitions across the platforms and different queries displayed different results. There were also limitations in how the system could analyze the data, along with integration issues.


Based on these findings, G2O developed a strategic roadmap for the company’s data infrastructure, governance, collection and architecture that spanned a period of two years. G2O implemented a phased implementation approach known as Crawl, Walk, Run to ensure the company would see quick benefits in as little as six weeks, as well as long-term benefits.


Data is now an asset, not a roadblock

By charting a data-driven foundation for this company, G2O enabled this business to build a comprehensive roadmap that supports growth. This roadmap ensures that all data investments and implementation activities are aligned with the established goals. Perhaps most importantly, this roadmap also ensures that data is part of an overall strategy for business growth. Data should be an asset, not a roadblock.

This change in tactic also resulted in a culture where team members have consistent access to data, improving the customer experience from acquisition to retention and driving the business forward. With clear and focused goals, the dermatology startup has established clear opportunities for growth and scale, ensuring the success of its data-driven approach.