Perspectives

Ideas Surface From Sharing Knowledge

At G2O, we get excited about communicating our passions for how research and design, technology, and data can shape your customer engagement. That’s because we know from experience that the greatest inspiration often comes from sharing ideas. We hope you find something valuable in ours.
Connecting Citizen Through Data
Insights
If You’re Trying to Transform Your Citizen Experience Without Good Data, You’re Just Guessing
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Experience Next Newsletter - two people looking at colorful letters
Customer Experience
Quarterly Newsletter: Experience Next – What is Customer Experience Transformation?
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Customer Experience
Why Digital Transformation Isn’t Enough; The Power of Customer Experience Transformation as a Business Driver
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Data and AI coming together
Insights
Data Intelligence Before Artificial Intelligence – It’s Time for a Data Reality Check
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Mountain representing Sitecore upgrade
Technology
Preparing Your Business to Upgrade Sitecore – It’s More Than Just Technology
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Woman working with an AI program on her computer.
Technology
AI isn’t the Solution, but it can be a Means to Your Solution
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Woman using digital accessibility resources to navigate the digital world
Customer Experience
Your CX Transformation is Incomplete if You Don’t Ensure Accessibility
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IT Team working on new Sitecore Personalization features for client
Technology
You Bought Sitecore for the CX Benefits. Are You Sure You’re Getting Them? 
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Man overcoming his teams CX Transformation Roadblocks
Customer Experience
CX Transformation: 3 Common Roadblocks and How to Overcome Them
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Illustration of G2O team working on CX Experience Improvement
Customer Experience
Customer Expectations Require CX Transformations
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Illustration of G2O team workshopping ideas.
Customer Experience
Choose the Right Workshop to Accelerate your CX or EX Transformation
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