Perspectives

Ideas Surface From Sharing Knowledge

At G2O, we get excited about communicating our passions for how research and design, technology, and data can shape your customer engagement. That’s because we know from experience that the greatest inspiration often comes from sharing ideas. We hope you find something valuable in ours.
Citizens waiting in line for service
Customer Experience
Why Citizen Experience Matters – How Government Agencies Must Transform their Customers’ Experience
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Team Data and Analytics ROI
Insights
Making Your Data a Strategic Asset — How to Achieve Real Data & Analytics ROI
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Rocket to innovation
Product
Igniting More Innovation in Your Product Teams
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Banking growth
Customer Experience
Three Keys to Fueling Growth and Differentiation in the Modern Banking Landscape
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Illustrated man doing online banking
Technology
A Flagship for the Future: Your Website is Your Bank’s Most Important Branch
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Design Thinking Workshop
Customer Experience
Tap the Power of Workshops to Kickstart Your CX Transformation
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Data Driven Supply Chain
Insights
Solving Costly Supply Chain Problems Through Data Modernization
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Insights
6 Steps to Building Your Data Strategy Roadmap
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Product
A Transition Guide Towards the Outcome-Based Product Roadmap
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Journey to successful Product Launch
Product
Why Outcome-Based Roadmaps are the Right Choice for Your Product Team
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Featured-based Roadmap Roadblock
Product
Why Feature-Based Product Roadmaps Don’t Work – and How to Detour
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